To begin with I have first started with creating a new logo for FLWD. Flwd is a startup brand which deals in athleisure and gym wear, it’s a budget-friendly brand. Now the Flwd is targeting to drag consumer attention and increase their sales.
I first started by creating the logo in adobe illustrator and used the minimalist technique and vibrant colours in making the logo. The log helped in branding in the initial phase of designing.
Then I redesigned the layout for the website with better typography and visual hierarchy. This increased the readability which was lacking earlier.I have also used the new photography for the brand which motivates people to go and workout on themselves and be the better version of themselves.
I have also worked on the branding of Flwd to establish a position in the market. I have used a motivational and energetic tone. This project also includes the work of branding and the positioning of the brand.
I have created this project using adobe Xd.
Building this project was an immense pleasure and I have learned a lot in this project. This was my second last project so I did whatever I can to make this project special.
If you are looking for a Ui/Ux designer to help with your project then please get in touch, you can try out my website, use the form below or email me.
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